From craft to clear positioning
Client: Natalia C. | Scope: Positioning, offer structure, client strategy
Natalia (@nataliachuvatin) is a Parisian calligrapher and typographer, known for her precision and sensitivity to materials. Despite the strength of her work, she found it difficult to position and price her services clearly. We began by clarifying where she stood and where she wanted to go. The work focused on positioning: understanding her value, refining her offers, and structuring how she presents and prices her work. Alongside this, I supported her in more practical ways, from reviewing quotes to guiding client communication. Over time, she gained confidence in her decisions and interactions. She diversified her client base, moved away from underpaid work, and began working on more aligned and international projects. Today, her business feels both stable and aligned.
2024
"Working with Joséphine was a turning point in building my calligraphy business. She not only gave me clear strategies, concrete examples, and practical tools but also the confidence and encouragement I needed to take bold steps forward. Thanks to her, I now earn twice as much while working half the time, and I finally live from the work I truly love. She is a rare mix of wisdom, clarity, and kindness, a real gem of a business coach!" - Natalia C. | @nataliachuvatin
