I help you clarify, refine, and align your brand.

My experience has taught me to work across different scales and contexts: from creative freelancers and independent projects to international teams, corporate communications, public-sector initiatives, events, and creative agency operations.

This range allows me to understand both the emotional and practical dimensions of a project; the story it wants to tell, and the structure it needs to move forward.

Choose the level of support your project needs now.

Some projects need a single moment of clarity. Others need a deeper audit, a clearer brand direction, ongoing creative support, or help turning ideas into content, events, and experiences.

Each format is designed to bring more coherence, structure, and momentum to your brand, without losing the sensitivity that makes it yours.

Some projects need a single moment of clarity. Others need a deeper audit, a clearer brand direction, ongoing creative support, or help turning ideas into content, events, and experiences.

Each format is designed to bring more coherence, structure, and momentum to your brand, without losing the sensitivity that makes it yours.

Creative Clarity Session

Creative Clarity Session

For when you need perspective


A focused 90-minute conversation to untangle where you are, define where you want to go, and identify the next clear steps.
Ideal if: You feel stuck, scattered, or unsure how to position or price your work.

You leave with:

  • A clearer understanding of what feels unclear or misaligned.

  • A refined view of your positioning, message, and next priorities.

  • Concrete recommendations for your brand, content, visuals, or client experience.

  • A short action plan to help you move forward with more confidence.

From 180€
From 180€
Women portrait image

"Jo is warm and so easy to talk to. I explained what I was doing and she immediately put into words what I hadn’t been able to, simplifying and refining my message so that I can better communicate it to clients and actually better understand it myself. Her practical advice was clear and felt obvious once she said it, but it had not been at all obvious to me prior. If an ah-ha moment is what you’re after, look no further. Jo is fantastic."

Maya, Entrepreneur

Brand & Story Review

Brand & Story Review

For ongoing work

Audit your current positioning, messaging, and visual identity. Receive a clear direction document with recommendations.

You leave with:

  • A structured review of your current brand presence.

  • Clear observations on your positioning, messaging, visuals, content, and experience.

  • A list of what is working, what is creating confusion, and what could be strengthened.

  • A practical roadmap with recommended next steps.

For ongoing work

Audit your current positioning, messaging, and visual identity. Receive a clear direction document with recommendations.

You leave with:

  • A structured review of your current brand presence.

  • Clear observations on your positioning, messaging, visuals, content, and experience.

  • A list of what is working, what is creating confusion, and what could be strengthened.

  • A practical roadmap with recommended next steps.

From 750€
From 750€
man in gray suit and woman in white wedding dress

Content Direction

Content Direction

A structured direction for how to communicate clearly and consistently.

You leave with:

  • A clearer editorial direction for your brand.

  • Content pillars aligned with your positioning and audience.

  • Ideas for formats, themes, rhythm, and visual expression.

  • A more coherent way to communicate across your chosen platforms.

A structured direction for how to communicate clearly and consistently.

You leave with:

  • A clearer editorial direction for your brand.

  • Content pillars aligned with your positioning and audience.

  • Ideas for formats, themes, rhythm, and visual expression.

  • A more coherent way to communicate across your chosen platforms.

From 850€
From 850€
DJ in front of the crowd

Monthly Advisory

Monthly Advisory

Regular check-ins to support your business decisions, refine your offers, and keep your strategy clear.

You receive:

  • Ongoing strategic and creative guidance

  • Regular support to clarify decisions, review ideas, and prioritise actions.

  • A thinking partner who understands both the vision and the practical steps needed to move forward.

  • Continuity, structure, and accountability as your project develops.

Regular check-ins to support your business decisions, refine your offers, and keep your strategy clear.

You receive:

  • Ongoing strategic and creative guidance

  • Regular support to clarify decisions, review ideas, and prioritise actions.

  • A thinking partner who understands both the vision and the practical steps needed to move forward.

  • Continuity, structure, and accountability as your project develops.

From 600€ / month
From 600€ / month
DJ in front of the crowd

"Working with Joséphine was a turning point in building my calligraphy business. She not only gave me clear strategies, concrete examples, and practical tools but also the confidence and encouragement I needed to take bold steps forward. Thanks to her, I now earn twice as much while working half the time, and I finally live from the work I truly love. She is a rare mix of wisdom, clarity, and kindness, a real gem!"

Natalia, Calligrapher

FOR BIGGER PROJECTS

Brand Direction

Brand Direction

A deeper engagement to shape how your brand is positioned, expressed, and experienced as a whole.

You receive:

  • A clearer foundation for your brand.

  • A defined direction for how your brand should look, sound, feel, and be experienced.

  • Guidance on messaging, tone, visual references, content, client experience, and key brand touchpoints.

  • A practical roadmap to help you communicate, develop, and elevate your project with more coherence and confidence.

A deeper engagement to shape how your brand is positioned, expressed, and experienced as a whole.

You receive:

  • A clearer foundation for your brand.

  • A defined direction for how your brand should look, sound, feel, and be experienced.

  • Guidance on messaging, tone, visual references, content, client experience, and key brand touchpoints.

  • A practical roadmap to help you communicate, develop, and elevate your project with more coherence and confidence.

If needed, I can coordinate and lead additional work such as visual identity, website, or content production with trusted collaborators.

If needed, I can coordinate and lead additional work such as visual identity, website, or content production with trusted collaborators.

From 1,500€
From 1,500€

Full-scope projects involving design, content, or production are quoted based on needs.

Full-scope projects involving design, content, or production are quoted based on needs.

Women portrait image

Experience / Space Direction

Experience / Space Direction

Creative direction for physical spaces or experiences (cafés, Airbnbs, pop-ups, concept stores).

You receive:

  • Support in clarifying the intention, atmosphere, and flow of your event or experience.

  • Creative and operational guidance to align the concept, communication, visuals, and guest journey.

  • Help structuring timelines, contributors, content, and key deliverables.

  • A more coherent experience from first impression to final detail.

Creative direction for physical spaces or experiences (cafés, Airbnbs, pop-ups, concept stores).

You receive:

  • Support in clarifying the intention, atmosphere, and flow of your event or experience.

  • Creative and operational guidance to align the concept, communication, visuals, and guest journey.

  • Help structuring timelines, contributors, content, and key deliverables.

  • A more coherent experience from first impression to final detail.

From 1,200€
From 1,200€

Implementation and on-site support are quoted separately depending on scope.

Implementation and on-site support are quoted separately depending on scope.

man in gray suit and woman in white wedding dress

Depending on your needs, I can step in as

A men and Preparing the project
A camera with its accessories
A woman guiding a man
A men and Preparing the project
A camera with its accessories
A woman guiding a man
A strategic sounding board to help you clarify your positioning, offer, message, or priorities.
A creative director to shape the visual, narrative, and experiential direction of your project.
A content partner to help define ideas, formats, editorial direction, and communication rhythm.
A project coordinator to help structure the work, align contributors, and move ideas into execution.
Not sure which format is right for you?
Write to me with a few words about your project, what feels unclear, and what you are hoping to move towards. I will help you identify the most relevant next step.

A strategic sounding board to help you clarify your positioning, offer, message, or priorities.

A creative director to shape the visual, narrative, and experiential direction of your project.

A content partner to help define ideas, formats, editorial direction, and communication rhythm.

A project coordinator to help structure the work, align contributors, and move ideas into execution.

Not sure which format is right for you?

Write to me with a few words about your project, what feels unclear, and what you are hoping to move towards. I will help you identify the most relevant next step.

FAQ

How do we start?

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What if I don't know exactly what I need?

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Do you work remotely?

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What if my project is small?

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